Marketing is impossible without great content
Content marketing works. In fact, so long as the material you produce is of extremely good quality, Content Marketing can work REALLY well. Last year, I generated over $15000 in fees and sales from this blog, exclusively through Content Marketing.
You may or may not be familiar with the phrase Content Marketing, yet you visit content marketing sites every time you access the Internet. When you visit news sites, entertainment sites or blogs like this, which offer business advice, you are visiting a site that uses content (useful information) to market itself. Content Marketing can successfully be used to market any type of business and it is unbeatable when it comes to attracting new clients, sales leads, inquiries and subscribers.
Briefly, here’s how Content Marketing works:
- You create a website, blog, newsletter or podcast, etc. You use it to provide FREE information that has real value to your prospective clients, whilst offering them the opportunity to purchase goods, services (or both), which are closely linked to the information you give away.
For instance, on this blog, I provide thousands of marketing ideas and regular, valuable, free marketing advice. People read the information, use the ideas and share what they find here with their friends. Then, some of those people see the quality of my information and decide to hire me, when they need expert marketing help. Others buy my android app DS Branding.
With this app thousand’s of people achieved their goal.you can read more about DS Branding android application from www.dsbranding.in
I’ve make about Content Marketing with thousands of people. The most common question they ask is a version of this:
“Hang on Singh. If I freely give all this valuable Content Marketing information away, surely people will simply do the job themselves?”
I answer by explaining that there are 3 groups of people, who will read your Content Marketing. Here they are and here is how your Content Marketing works with each group:
- The first group is small. They are what I call serial freebie seekers. These people never ever pay for professional help. They were never prospective clients, so you lose nothing.
- The second group is the largest. These people will try and do something themselves, but will hire professional help if they are not getting the results they need. They value genuine expertise.
- The third group is the smallest. These are the rare people, who value their time and also ‘get’ that by hiring an expert to do something correctly for them, it works out a lot less expensive, the results are better and things happen faster.
Here’s what that means to you:
- No one in the first group was going to spend a 1/10 with you anyway. You lost nothing by giving them free information.
- Some of the people in the second group will use your information and have a go at doing the job for themselves, whilst others in the group will see that they need expert help, and some of those people will hire you.
- With the third group, if you demonstrate through your Content Marketing that you truly are an expert in your field, they will hire you. They already know all about you and your work. They trust you.
Content Marketing Tip: Ignore anyone, who tells you that ANY content will do or that you can automate the process. This is not the case.
If the content someone produces is predictable, poorly thought out junk, it won’t do anything other than make them look bad.
Today, we are starting to see many of the early Content Marketing gurus panic, as Google has become increasingly good at filtering low-value material from their rankings.
How’s that for using content to market a product?
A lot has changed since then and what worked back in the 80’s won’t necessarily work today. However, with new marketing channels, such as social media, popping up almost daily, the opportunity is knocking.
So, let’s take a look at what content marketing means now in my content marketing guide.
Content marketing is good for your bottom line — and your customers
Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
Content is the present – and future – of marketing
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Their definition is solid, in my opinion, but could use some clarity.
It means that content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you and they will purchase your product and prefer it over competitors’ options.
In contrast to one-off advertising, content marketing shows that you actually care about your customers and today, more than ever, they want to feel cared about, because the world is louder and noisier than ever before and attention is our most valuable resource.
Designing your website
Good design is vital to creating a website that is attractive and easy to use web-builder.
You can design your website yourself, customising ready-made templates, or using software that simplifies the process.
Otherwise, you can develop your website from “Discover of Solutions” is professional team and Web Development Experts.
Even if your site is mainly designed to improve communication with your customers, it may offer revenue-raising opportunities.
You can sell products and services directly from your site
- Once set up, a website is a cheap and efficient method of making sales.
- Margins can be unusually high because there is no wholesaler or retailer involved.
- The best sellers are commodity goods such as books that can be sold at reduced prices, reflecting low overheads.
- The web is ideal for selling things that buyers find hard to track down.
- Service industries can also sell online. Travel agents, hotels, plumbers and dentists all take bookings on the web.
A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain keywords aimed towards improving a website’s SEO.
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