If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter.
Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks.
This method produces ideas that are tailor-made for your business and already incorporate your key values and message. Start Survey your customers for great ideas. Listen to what they’re saying on Twitter and Facebook for honest market research.
If you have a great idea for smart, affordable marketing, please share it in the comments below!