Social Media Marketing Ideas
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1. Update or create a marketing plan for your business.
2. Revisit or start your market research.
3. Conduct a focus group.
4. Write a unique selling proposition (USP).
5. Refine your target audience and niche.
6. Expand your product and service offerings.
7. Update your business cards.
8. Make your business card stand out from the rest.
9. Create or update your brochure.
10. Create a digital version of your brochure for your website.
11. Explore a website redesign.
12. Get creative with promotional products and give them away at the next networking event you attend.
Direct Mail ( Email for marketing)
19. Launch a multi-piece direct mail campaign.
20. Create multiple approaches, and split test your mailings to measure impact.
21. Include a clear and enticing call to action on every direct mail piece.
22. Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
23. Send past customers free samples and other incentives to regain their business.
24. Advertise on the radio.
25. Advertise in the Yellow Pages.
26. Advertise on a billboard.
27. Use stickers or magnets to advertise on your car.
28. Take out an ad in your local newspaper.
29. Advertise on a local cable TV station.
30. Advertise on Facebook.
31. Advertise on LinkedIn.
32. Buy ad space on a relevant website.
33. Use a sidewalk sign to promote your specials.
Social Media Marketing
34. Get started with social media for business.
35. Create a Facebook page.
36. Get a vanity URL or username for your Facebook page.
37. Create a Twitter account.
38. Reply or retweet someone else on Twitter.
39. Set up a Foursquare account for your business.
40. List your business on Google Places.
41. Start a business blog.
42. Write blog posts on a regular basis.
45. Start a Google Adwords pay-per-click campaign.
46. Start a Microsoft adCenter pay-per-click campaign.
47. Comment on a blog post.
48. Record a video blog post.
49. Upload a video to YouTube.
50. Check your online directory listings and get listed in desirable directories.
51. Set up Google Analytics on your website and blog.
52. Review and measure your Google Analytics statistics.
53. Register a new domain name for a marketing campaign or a new product or service.
54. Learn more about local search marketing.
55. Track your online reputation.
56. Sign up for the Help a Reporter Out (HARO) email list.
57. Create an email opt-in on your website or blog.
58. Offer a free download or free gift to make people willing to add their email address to your list.
Send regular emails to your list.
60. Start a free monthly email newsletter.
61. Use A/B testing to measure the effectiveness of your email campaigns.
62. Perfect your email signature.
63. Add audio, video and social sharing functionality to your emails.
Contests, Coupons, and Incentives
64. Start a contest.
65. Create a coupon.
66. Create a “frequent buyer” rewards program.
67. Start a client appreciation program.
68. Create a customer of the month program.
69. Giveaway a free sample.
70. Start an affiliate program.
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71. Send out a customer satisfaction survey.
72. Ask for referrals.
73. Make a referral.
74. Help promote or volunteer your time for a charity event.
75. Sponsor a local sports team.
76. Cross-promote your products and services with other local businesses.
77. Join a professional organization.
78. Plan your next holiday promotion.
79. Plan holiday gifts for your best customers.
80. Send birthday cards to your clients.
81. Approach a colleague about a collaboration.
82. Donate branded prizes for local fundraisers.
83. Become a mentor.
84. Plan a free teleconference or webinar.
85. Record a podcast.
86. Write a press release.
87. Submit your press release to various distribution channels.
88. Rewrite your sales copy with a storytelling spin.
89. Start writing a book.
90. Hire a marketing consultant.
91. Hire a public relations professional.
92. Hire a professional copywriter.
93. Hire a search engine marketing firm.
94. Hire an intern to help with daily marketing tasks.
95. Hire a sales coach or salesperson.
Unique Marketing Ideas
96. share daily wishes in WhatsApp / facebook friends with DS Branding Images.
97. share Daily New promo video, if you are insurance planner then you get video from DS Branding android application with your branding for marketing.
98.Get a branded tattoo.
99. Create a business mascot to help promote your brand.
100. Take a controversial stance on a hot industry topic.
101. Pay for wearable advertising.
102. Get a full-body branded paint job done on your company vehicle.
103. Sign up for online business training to revamp, expand and fine-tune all of your marketable skills.
104. Try to understand your followers
If you’re really looking to bump up those Twitter followers, you can’t be afraid to be a bit shameless. Speaking at a conference? Put your Twitter handle on the slideshow (heck, keep it in the corner the entire presentation). Ordering new business cards? Better include that adorable handle!
105. Pin your own images (and others) – Don’t underestimate the value of this image-sharing site. Post your strongest visual assets (templates, infographics, etc) on Pinterest and link them to your webpages for some serious traffic.
106. Keep social tabs on competitors
– Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.
107.Urban Marketing Ideas
Step out on the streets – In an online age, there’s something to be said for going au naturel and exercising a little IRL marketing. Go old school with flyers and poster in local cafes, do some sidewalk chalk writing. This strategy is most effective for locally oriented businesses, but it can work for anyone.
108.Use your surroundings – Get a little imaginative and think about how you can use your urban surroundings for potential marketing magic.
109. Unusual sponsorships – Urban living results in some unique marketing opportunities you won’t find elsewhere. They secret is, you need to think creatively to capitalize on these opportunities.
110. Photo Contests – Photo contests are great for a number for reasons – they’re relatively easy to enter (anyone with Instagram and a few spare seconds can submit), and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere.
111. Notify email subscribers of the contest – Remember, you already know that your email subscribers like you and are interested in what you have to offer. If you’re running a contest for a free year of your software, you know your subscribers are going to want in!
112. Promote your contest on (all) social media – If you’re running a photo contest via Instagram, make sure you still promote the contest on Facebook, Twitter, Pinterest, etc. You want all your followers, across all social media networks to know about your great giveaway!
113. Write for your audience – The best pieces of content are the ones directed at your key audiences. Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. Killer content address your audience’s needs and concerns!
114. Add a visual element to ALL your content pieces – People get bored with text really fast! To keep visitors reading, it’s essential to have images breaking up your text paragraphs. Don’t overlook the importance of a visual element, even in blog posts that are predominantly text-based.
115. Big marketing idea Comment on blogs
A great way to get your website popular is to comment on blogs. For this to work, you have to leave comments on blogs that are related to your website, and the comments you leave have to be insightful.
If people feel that your comments are detailed and insightful, not only will they keep reading your comments, they’ll also head over to your website (when you leave a comment on a blog, you can typically leave your website URL).
Although this tactic seems simple, it is very effective. Just look at Mashable. Pete Cashmore made that blog popular by commenting on competing blogs like TechCrunch when he first launched it. He literally left hundreds of comments, and now he has one of the most popular websites on the Internet.
116. Leverage message boards
Message boards may sound boring and dull because they’ve been around for years, but they are still effective. There are millions of message boards on the Internet, and there is one for almost every topic.
If you can leave messages on popular boards like Yahoo Message Boards and give people good advice, you can drive a lot of traffic to your website.
117. Optimize your website for search engines
118. Make Your Website Mobile-Friendly – The 2017 Local Search found that nearly 80% of local searches on a mobile phone ended in a purchase. If your website isn’t mobile-friendly, you are missing out on these local consumers. Start your website Today
119. Start a blog
It doesn’t matter what kind of business you are running – you can still have a blog.mydiscover‘ blog, for instance, accounts for over 70% of our monthly traffic. That traffic is then converting into leads for our sales department to follow up on and then close into customers. The Benefits of Blogging
If you are going to create a blog for your company, you should do the following:
Host the blog on your domain name (blog.domain.com or domain.com/blog)
Write good content, and don’t constantly pitch your company in your posts.
Create a community by responding to each blog comment.
120.Start an affiliate program
If you don’t have the money to spend on marketing, you can always get people to market for you for free. The only thing you have to do is pay people for each sale they bring to you. Think of it as performance-based marketing.
121. Ask for referrals
Do you already have customers? If so, have you asked them for referrals? It’s a pretty effective approach as long as your current customers are happy with you.
You’ll be surprised to find out that only a very small percentage of your customers will not be willing to make an introduction. If a large portion tells you no, it means that you could be doing a better job making them happy.
122. Update Your Website – It’s 2014, so your business website shouldn’t look like it’s still stuck in the early 2000s. And it’s about more than just looks. Best practices and Web standards change often, so a refresh can help you make sure your website is at the top of its game.
Once you have a few brand new marketing ideas to try in your small business, get started on creating or fine-tuning your marketing plan.
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