The Visitor Must Come First
While all these ideas have merit for the company, they don’t make much sense for visitors. And that’s a big mistake. If you don’t put your visitors first, your website won’t be effective. Bottom line, it’s not about you!
The best websites are customer-centric. They’re designed to provide the information visitors seek and to present it in an interesting, organized fashion. They let the customer see the real you, which then builds trust.
Let your visitors know where and when they can expect content
Producing content regularly will keep your visitors coming back and can help you build a solid relationship with the people visiting your website. Use a content calendar to create (and stick to) a regular schedule when posting content.
Persistence is key
You’re not going to engage every single visitor with every single piece of content—that’s the sad truth. What you can do, however, is consistently come up with new material that your visitors may find useful. Doing so allows you to build a great relationship with your customers, so when the time comes that they do need your services, they’ll know exactly who they can go to. If you create content that people care about, they will continue to trust you and be interested in what you have to say. Continue ….