The purpose of World Turtle Day, May 23, sponsored yearly since 2000 by American Tortoise Rescue, is to bring attention to, and increase knowledge of and respect for, turtles and tortoises, and encourage human action to help them survive and thrive.
World Turtle Day is celebrated around the globe in a variety of ways, from dressing up as turtles or wearing green summer dresses, to saving turtles caught on highways, to research activities. Turtle Day lesson plans and craft projects encourage teaching about turtles in classrooms.