10 Tips for Successfully Rebranding Your Business

“With so much weight on the actual rebrand, it’s easy to forget about the strategy for announcing it to the world. When developing the strategy, it’s crucial to remember people don’t care about names or logos — they care about how the rebrand is going to positively change their experience with your company. At the same time, most people fight change. Make sure you’re not leaving behind the things people love about your company. You must articulate why this is better — explain they’ll still get the parts they already love plus new, exciting benefits.” – Shannon Fitzgerald, brand strategist and founder, Brazen Branding

“Make sure you have the right to use the name you chose. So many business owners make the mistake of choosing a name and then charging forward with branding efforts like signage, website, logo, etc., when they don’t even know who else may be using the same or similar name. Consulting with a trademark attorney to have a search report done on the name is the most essential step a business can take when it is rebranding.” – Sonia Lakhany, attorney and owner, Lakhany Law


“With clear rebranding objectives, work with an experienced branding company with experience in naming. Particularly with the advent of social media, you need to make sure that your new company name is a clear, available trademark, the domain is available, as are your priority social media addresses.” – Tammy Katz, chief executive officer, Katz Marketing Solutions

“Make sure you rebrand everything. Don’t leave traces of your old logo behind. It looks very unprofessional. When customers see your new logo in one place and your old logo in another, they’re thinking one thing — disorganized.” – Zach Alam, founder and manager, everbranded

“Let your audience [and] customers know something big is coming. Post about it on social media and your newsletters, don’t catch them off guard with your rebrand. Start laying the groundwork that you have a special launch or exciting rebrand coming two weeks prior. This way if they visit your site, they don’t think they went to the wrong place. This is also a great way to engage with your customers [and] clients and get their feedback or thoughts and build a better relationship, which typically converts to more loyalty and sales in the future.” – Rachel Ritlop, career and business coach

“Communicating the brand’s new approach, vision and positioning to all internal employees is crucial. This doesnt mean sending out an email blast. This means educating all employees about the meaning of the rebrand, getting every employee on-board, and aligning them towards the common goal and purpose.” – Manika Bahuguna, marketing manager, Wavespot

Web-Development-to-Increase-Online-Sales
CLICK HERE