It can be safely stated that everyone who owns a website wants their site to attract more traffic as this presents it with better growth opportunities. This is where many would state that Search Engine Optimization (SEO) comes to play. But in the bid to win the love, admiration and favor of search engines, people tend to forget the importance of website usability as a force that also drives quality traffic.
As search engines become smarter and more human-like in the way they rank their resuclts, website optimization becomes more refined and gives moreopportunity to tweak to improve your website for both usability and SEO
. A number of articles in this blog have been written to explain how you can do this. I would advise looking at articles such as:
* Content Density – Importance for Usability and SEO
* 10 Guidelines for Writing Usable and SEO Friendly Content
* 12 Effective Guidelines For Breadcrumb Usability and SEO
* 15 Title Tag Optimization Guidelines For Usability and SEO
In this article I will be using this reasoning to provide you with a set of guidelines on how to make use of HTML tags to improve your website’s usability and SEO. Before I begin, one small word of caution – search engine ranking is not affected by the quality of your code. Similarly, since usability is mainly about the user interface aspect of your website, users will see the result of the web browser’s interpretation of that code and not the code itself. Therefore, it is important to note that this article will not discuss HTML coding or HTML code optimization but rather how the content of HTML code will bring benefits for your website’s usability and SEO.1.
It can be safely stated that everyone who owns a website wants their site to attract more traffic as this presents it with better growth opportunities. This is where many would state that Search Engine Optimization (SEO) comes to play. But in the bid to win the love, admiration and favor of search engines, people tend to forget the importance of website usability as a force that also drives quality traffic.
As search engines become smarter and more human-like in the way they rank their resuclts, website optimization becomes more refined and gives moreopportunity to tweak to improve your website for both usability and SEO
. A number of articles in this blog have been written to explain how you can do this. I would advise looking at articles such as:
* Content Density – Importance for Usability and SEO
* 10 Guidelines for Writing Usable and SEO Friendly Content
* 12 Effective Guidelines For Breadcrumb Usability and SEO
* 15 Title Tag Optimization Guidelines For Usability and SEO
In this article I will be using this reasoning to provide you with a set of guidelines on how to make use of HTML tags to improve your website’s usability and SEO. Before I begin, one small word of caution – search engine ranking is not affected by the quality of your code. Similarly, since usability is mainly about the user interface aspect of your website, users will see the result of the web browser’s interpretation of that code and not the code itself. Therefore, it is important to note that this article will not discuss HTML coding or HTML code optimization but rather how the content of HTML code will bring benefits for your website’s usability and SEO.1.

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