{"id":1230,"date":"2015-01-30T20:53:24","date_gmt":"2015-01-30T20:53:24","guid":{"rendered":"http:\/\/mydiscover.net.in\/sms\/?p=1230"},"modified":"2015-01-30T20:53:24","modified_gmt":"2015-01-30T20:53:24","slug":"7-words-insurance-agents-should-never-use","status":"publish","type":"post","link":"https:\/\/mydiscover.net.in\/blog\/7-words-insurance-agents-should-never-use\/","title":{"rendered":"7 words insurance agents should never use"},"content":{"rendered":"<p><a href=\"http:\/\/mydiscover.net.in\/sms\/wp-content\/uploads\/2015\/12\/deal.jpg\" rel=\"attachment wp-att-1232\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1232 aligncenter\" src=\"http:\/\/mydiscover.net.in\/sms\/wp-content\/uploads\/2015\/12\/deal.jpg\" alt=\"deal\" width=\"475\" height=\"316\" \/><\/a>Mark Twain once said, \u201cThe difference between similar words and the right words is the difference between lightning and the lightning bug.\u201d In sales, your\u00a0<strong>c<\/strong><strong>hoice of words<\/strong> can make the difference between getting the sale \u2014 or at least, getting closer to the sale \u2014 and having no opportunity at all.<br \/>\nFor example, have you ever asked prospects when their insurance renews? What does the word \u201crenew\u201d suggest? Does it give your prospect the impression that insurance automatically continues year after year, when in fact the current carrier will re-underwrite the account, and may decide not to \u201crenew\u201d at all? And if the insured is offered a \u201crenewal,\u201d it will be at a different premium, and possibly different terms.<br \/>\nIsn&#8217;t the appropriate word \u201cexpire?\u201d That is, after all, where the term \u201cex-date\u201d comes from. So when you say to a <strong>prospect<\/strong>, \u201cWhen does your policy expire?\u201d what message do you convey? <a href=\"http:\/\/mydiscover.net.in\/sms\/7words-insurance-agents-should-never-use\/\">read more&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Twain once said, \u201cThe difference between similar words and the right words is the difference between lightning and the lightning bug.\u201d In sales, your\u00a0choice of words can make the difference between getting the sale \u2014 or at least, getting closer to the sale \u2014 and having no opportunity at all. For example, have you <\/p>\n<div class=\"read-more-text\"><a href=\"https:\/\/mydiscover.net.in\/blog\/7-words-insurance-agents-should-never-use\/\" class=\"read-more\">continue reading<\/a><\/div>\n","protected":false},"author":1,"featured_media":1234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,32,6],"tags":[74],"class_list":["post-1230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-share-knowledgeable-ideas-by-public","category-solutions","tag-insurance-agents"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 words insurance agents should never use - My Discover<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mydiscover.net.in\/blog\/7-words-insurance-agents-should-never-use\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 words insurance agents should never use - My Discover\" \/>\n<meta property=\"og:description\" content=\"Mark Twain once said, \u201cThe difference between similar words and the right words is the difference between lightning and the lightning bug.\u201d In sales, your\u00a0choice of words can make the difference between getting the sale \u2014 or at least, getting closer to the sale \u2014 and having no opportunity at all. For example, have you continue reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mydiscover.net.in\/blog\/7-words-insurance-agents-should-never-use\/\" \/>\n<meta property=\"og:site_name\" content=\"My Discover\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-30T20:53:24+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/7-words-insurance-agents-should-never-use\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/7-words-insurance-agents-should-never-use\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/#\\\/schema\\\/person\\\/642f364af2ec34384ea1dd5227cf1ec9\"},\"headline\":\"7 words insurance agents should never use\",\"datePublished\":\"2015-01-30T20:53:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/7-words-insurance-agents-should-never-use\\\/\"},\"wordCount\":160,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/#\\\/schema\\\/person\\\/642f364af2ec34384ea1dd5227cf1ec9\"},\"image\":{\"@id\":\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/7-words-insurance-agents-should-never-use\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"insurance agents\"],\"articleSection\":[\"Business\",\"Share knowledgeable Ideas by public\",\"Solutions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/7-words-insurance-agents-should-never-use\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/7-words-insurance-agents-should-never-use\\\/\",\"url\":\"https:\\\/\\\/mydiscover.net.in\\\/blog\\\/7-words-insurance-agents-should-never-use\\\/\",\"name\":\"7 words insurance agents should never use - 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